The story of Primarosa Flowers Ltd.
Primarosa Flowers Ltd is the floriculture division of Zuri Group Global, founded in 2002 under the Kamani family. What began as a rose nursery in Athi River has grown into one of Kenya's established export farms, now based in Ol-Joro-Orok, Nyahururu, chosen for its cool highland climate, reliable water resources and altitude that produce roses with exceptional stem strength and vase life.
Today, over 100 hectares of greenhouse support a workforce of hundreds, exporting more than 100 million stems a year to florists, wholesalers and importers across Europe, the Middle East, Russia, Japan, Australia and the Americas.
Talk to Our TeamThe Kamani family establishes Primarosa Flowers in Athi River as the floriculture arm of Zuri Group Global, beginning with a modest rose nursery.
Steady investment in greenhouse infrastructure and grading technology positions the farm among Kenya's larger rose exporters.
Operations shift to the Aberdare highlands, trading lowland heat for altitude, unlocking stronger stems and richer colour saturation.
Over 100 hectares under greenhouse, KFC Silver and GlobalG.A.P. certified, exporting to 30+ countries with a dedicated cold-chain logistics network.
Primarosa Flowers is part of Zuri Group Global, a diversified group under the stewardship of the Kamani family.
The Kamani family has guided Zuri Group Global since Primarosa's founding in 2002, overseeing the group's diversified portfolio.
A dedicated leadership team oversees day-to-day operations, guiding the farm's growth, certifications and export relationships.
A dedicated on-farm team spanning agronomy, grading, packhouse and logistics, the people behind every shipment.
The principles behind every stem we grow and every shipment we send.
Fair wages, healthcare and educational support for our workforce, extended through the Kamani Foundation.
Water stewardship and integrated pest management guide how every greenhouse on the farm is run.
Grade A standards, independently audited, from the greenhouse to the packhouse to the airport.